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New Forest Ice Cream Parlour brand design and fitout
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Tanner Design were briefed to undertake a fresh new brand proposition for the first New Forest Ice Cream Parlour. We visited the factory, assessed both the local context and market leading resellers to help us truly understand how they could best connect with their customers in a shop environment.

We discovered a clear customer emotion at the heart of the brand which defined our vision "to bring out the happy child in everyone." We brought this insight to life by creating a friendly, welcoming shop within a fun yet contemporary environment, taking design cues both from The New Forest and the Seaside.

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© Tanner Design 2018
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